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***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-
Writing ezine articles is one of the three best promotional methods that I'd ever know. (search engines and free ebooks are other two in my experience). Ofcourse your results may be different.
Collect email addresses of ezine publishers that are willing to receive articles on certain topics.
http://www.ezinelocater.com/
http://www.webmasters-central.com/Ezine_Directory/index.shtml
Search the database on these web sites and collect the email addresses of ezine publishers who are willing to receive your articles. If you have a mailing list manager or autoresponder software, you can import them to your software. Seperate the publishers emails based on the article topics they want to receive.
http://www.scripts4webmasters.com/arpproadv/index.shtml
You can send your article(s) to these publishers at certain interval like a month or two. DON'T forget to include a thankyou note for their time.
***2. SECOND PROMOTIONAL METHOD: Joint ventures with ezine publishers-
Follow 'Win and win' theory. If ezine publishers get something from the joint venture proposal sure they are gonna agree to your proposal. For example you have an affiliate program for your product, you can ask the ezine publishers to join in your affiliate program and send the advertisement to their subscribers with their affiliate link.
Or publish a free ebook with your product and relevant articles and offer it to subscribers of ezines. So ezine publishers can give away the free ebook to their subscribers (remember, ezine publishers now offering free ebooks to subscribers for sign-ups). So you can use innovative methods to approach ezine publishers.
***3. THIRD PROMOTIONAL METHOD: Buying ezine ad space-
Sometimes you sign up for an ezine, publishers offer you free ad that run in one or two issues. Or if you join an ezine co-op, you will get to publish some free ads in your ezine inexchange of your free ads. Or you can buy cheap ads like $2 dollar ads. Beleive me. I experimented with all those. Not even got reasonable click through rate.
Few tips in selecting correct ezine for buying ad space: (Afterall you are spending money from your pocket. So spend sometime in researching that ezine)
=Choose the ezine carefully that related to your product.
=Subscribe to that ezine atleast few months. See how the ads are being placed.
=Check the number of subscribers, ad placements, price etc. But remember, It is the click through ratio that is important, not the number of subscribers. Ezine lists with double opt-in supposed to be with loyal subscribers.
=Always track your results of an advertisement. More on ad tracking- http://www.webmasters-central.com/wprofits/tracking.shtml
=Check if the ezine is published on the web simultaneously. Because some ezine publishers will send their ezines through emails and also publish them on their web sites. This will be an advantage for you as your ad will be placed on the web and will pull continuous visitors.
=Placement of ads: Top ads certainly pull more results than bottom ones.
=Writing good headline: Writing a good headline is very important to pull the reader in to the ad. No matter where the ad is placed, attractive headline always matters.
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